MARKETING CONVERGENCE SOLUTIONS
​Hate Bad Marketing?
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to Increase Sales and Customer Loyalty for Your Organization
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Marketing Planning Pro with AI Assist can help both businesses or nonprofits easily develop a marketing plan that can measurably increase results.
Our 96-page marketing planning guidebook is the complete road map for marketing managers on how to build a marketing plan that delivers measurable results.
​Why Aligning Your Teams Just Makes Sense
Marketing convergence means getting everyone on the same page by aligning your messaging across every channel and connecting your sales and marketing teams to work as one.
When these teams collaborate instead of operating in silos, companies see stronger results: higher sales, better-quality leads, and more loyal customers. Shared insights create consistent messaging across every touchpoint, from a billboard to an Instagram post, so customers enjoy a seamless, powerful brand experience.
Want to see how this alignment can elevate your business or organization's performance? Check out our Audio Blog for insights on turning collaboration into measurable results.
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LEARN MORE About Sales and Marketing Alignment can help your business or organization
"Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates.”
20 Sales and Marketing Alignment Statistics, The Pipeline, Zoominfo.com
Sales and Marketing Roles Are Changing
Not long ago, marketing and sales operated in separate worlds. Marketing built awareness while sales chased cold leads.
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Today, data has changed everything.
Marketing now tracks behavior, nurtures relationships, and delivers informed, ready-to-buy prospects. The result? Sales teams spend less time chasing and more time closing, turning collaboration into real conversions.
"Sales and marketing alignment starts with giving both teams common goals. While the two teams’ jobs will always be different, they need to have shared high-level goals that lead to pipeline and revenue targets."
5 Strategies for Successful Marketing and Sales Alignment - American Marketing Association
